[vc_row][vc_column][vc_column_text css_animation=”fadeInUp”]Today, the market environments are highly competitive, and it becomes extremely important for your brand to stand out and have visibility for customer acquisition. According to Nielsen Media Research, there are more than 500,000 brands worldwide in more than 2000 product categories. The scale and stakes are extremely high. A strong brand presence and brand identity become imperative to succeed in the dynamic market environment.
How would your brand find visibility in the ocean of an overstimulated market?
Logo is perhaps one of the most important elements of your brand’s identity. It is in many ways the face of a brand. Logo marks the visual representation through which customers identify a brand. This is your guide in designing a distinctive and unique logo for the WordPress site of your brand.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
Logos we all know!
There are a few brands that can be identified by people anywhere in this world. These logos have become so popular and penetrated the collective psyche of our race that in many ways they have become synonymous with the brand itself. Here are a few examples.
Anyone would recognize the swoosh of Nike or the bitten apple of Apple. Google and Coca-Cola’s logos are perhaps recognized by everyone globally. If you do not recognize one of these, then you must have been living under a rock till now.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
What makes them great?
One thing is that the logo must go along with the overall personality of your brand. It is hard to imagine a Coco-Cola logo without its distinctive red. From there, we learn that a logo need not be a complex amalgamation of multiple elements. It must visually convey what your brand is about.
The first and the current logo of Apple is a good example. The first logo is a complex old-fashioned mix of text and visuals in a very artistic style. It shows Sir Isaac Newton when he first discovered gravity. A thoughtful logo but impractical for many purposes. It takes time to register what the logo represents. On the contrary, the current logo of an Apple is, well an Apple. It has become perhaps a symbol of status, a symbol of excellence. It is not just the logo alone that made brands successful. It sounds more like witchcraft than brand building. With an impactful logo, the work a company does, the product it delivers, and the kind of content it produces build a brand in the long run.
Many blogs and websites either suffer from poor content or poor branding. You can learn blogging at The Blog Starter through their detailed guides and learn to create a strong brand presence for your website.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
Design your logo
From our observation, the experience of hundreds of marketers, and experimentation & research, we today have a framework based on which we can create a logo that is impactful and delivers the idea of a brand to your customer.
1. Design that represents your values
Most people assume that a logo must be a literal visual representation of your brand’s work. That is why we see similar logos all over the place. Nike used to make shoes, but their logo has
nothing to do with it. The swoosh represents their ability to deliver, their excellence in their product category, and their internal values.
The first step is to not be hasty and really note down your brand values. Who you are, what you do,
how your work culture is, and what you want to bring to the table? Think of these values, and then arrive at something that best represents that. Just this one step will take you out of the clutter of similar monotonous logos and brands.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
2. The right colors
Well, there are no wrong colors but definitely right ones that will help you communicate your values and your work impactfully. According to Gestalt’s principles of design, color psychology is one of the crucial things that frame our perception. Picking the right colors that represent similar values enhances the impact of your logo. For example, studies have found that the color red and yellow in combination induces the feeling of hunger. That is why so many successful food giants use these two colors in their branding.
Similarly, different colors induce different moods and perceptions. It is suggested to pick colors that are in alignment with your values and the kind of brand image and perception you want to create.
This color chart represents a very basic form of color psychology.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
3. Logo Type
There are different types of logos. We see some brands use just text-based logos, some use just visual design, and some use a mix of the two. Google’s logo is a classic example of a text-based logo.
Here are a few examples of what your logotype can be:
- Letter Type
- Word Type
- Combination Mark
A Letter type logo is one where you use just the company’s initials whereas a word type is where the logo is the entire name of the brand. For example, IBM’s logo is a classic example of letter type whereas Netflix’s logo is an example of word type. Pictorial logos use a symbol that best describes the company for example Apple or Twitter’s logo. An abstract logo is similar to a pictorial where there is just a symbol but does not necessarily represent the literal meaning of a brand’s name or product. Mascot logos are tricky because a mascot becomes part of the larger branding of the company. However, KFCs old logo is one good example.
Combination logos are the ones that use symbols along with the written text. Burger King’s logo is an example of a combination mark. Emblem logos are the ones that usually contain some text within a symbol like a badge or a crest. Narrowing down the type of logo you want, further pushes your design.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
4. Recall Value
The most important thing is that your logo must be easy to perceive. The more easily and quickly a person register’s your logo, the more recall value it will have. If your logo is complicated, it is highly likely that it will have a very small recall value.[/vc_column_text][vc_column_text css_animation=”fadeInUp”]
Logos are the face of a brand. It is through them a person associates and identifies a brand. Creating a logo that is impactful becomes imperative in creating the right customer perception and acquisition. A simple way to create an impactful logo is to just design it in alignment with your values, choose the right colors, a type that suits you, and make it easy to recall.
Whether you design it yourself or hire a designer to design it for you, these inputs will make the process faster and more productive.[/vc_column_text][/vc_column][/vc_row]